Once not so long ago, there was a trend in cutting-edge software that hit almost all web design developers of Internet websites: search engine optimization (SEO). This fairly recent mind set promoted the concept of designing website pages and Internet articles adhering to certain algorithms predetermined by search engine companies.
Supposedly, seo rank los angeles techniques positioned websites for highest page positions on search engine directories. Consequently, readers would see a particular website before other websites and proceed to buy products from the first site seen.
Theoretically, without the specified programmed algorithms, a website ran the risk of not being picked up by a search engine “spider” speed scanning the web pages for special coding. E.g., the coding on web pages would need a certain keyword typically used by surfers looking for “hotel hot spots in the Caribbean.” The keywords used were: “hotel hot spots Caribbean.”
Embedded keyword codes attract search engine spiders. Generally, the liberal use of specific keywords in a code ensures a more favorable position for the website near the top of the search webpage. Typically, Internet readers tend to want to get in and get out fast avoiding prolonged and intense reading. Moreover, they basically read only the first 10-12 website entries on a search engine listing.
In addition to website developers, frustrated writers attempted to write according to the proper rules of English while adhering to the rules of seo. An exaggerated example being an assignment to write a 250 word article with the entire keyword phrase “septic tank Missouri” used a total of six to seven times in the article. An unprecedented torture of the English language resulted with blame being placed on popular search engine giants.
Eventually, came a startling discovery: a search engine has a mind of its own. Recent statements by the head of the world’s top search engine development division sent shock-waves through millions of laptops worldwide. Regardless of the SEO algorithms used, eventually all websites place from top to mid-point simply because an Internet algorithm re-adjusts itself. An exception to the rules is a paying website that advertises itself. Typically, it always places higher than a non-paying site.
More recently, the emphasis on SEO techniques has abated somewhat. Experience continues to add credibility to simply focusing on the design, content and interactivity of the site with its visitors. Concurrently, search engines continue to revolve around one purpose alone–making a website easy to find.